How Apple, Google, and Amazon’s visions shaped their design strategy

Eunice Costa

Product Designer

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Building a product is something challenging. Putting ourselves in the user's shoes makes us uncover user’s frustrations and identify their problems, which really motivates us to generate ideas and build something for them. Something to meet their needs. And we want to believe that our solution will be a rock star that users won't stop using. But by the time we finish it, we'll have a hypothesis. A candidate to a solution. Even the best usability experts won't be able to work on a perfect solution with just a single attempt. So, why should be we spend time building the most robust and complex solution — such as the car example — if we can design a simple one to prove our concept — as a bike — that can be quickly validated and iterated based on feedback? From Prototype to Iteration Iterative design can be a huge help at any phase of the product lifecycle. It will allow you to incrementally refine your product based on users' feedback, so you'll know that you are moving in the right direction. So, this iterative approach will be the most cost-effective one, either on an initial go-to-market phase or if your product has already been launched and you are looking to improve it. The earlier you implement it, the more effective and user-oriented your growth will be.